We Don't Build Ordinary Brands.
Rebel Brands partners with founders and growing businesses to uncover what makes them different and transform that insight into brands built to stand apart. We believe the strongest brands aren't built by following the competition. They're built through bold strategy, compelling storytelling, and intentional design that creates lasting differentiation.
More Than Design.
Built on Strategy.
Safe branding blends in. We believe the strongest brands are built by challenging convention, embracing what makes them different, and creating something people remember. Every engagement combines strategy, storytelling, and design into a cohesive brand system built to stand apart.
Our Philosophy
The strongest brands refuse to blend in.
Strategy Before Design
Great branding begins with understanding, not aesthetics.
Different Wins
The strongest brands don't try to appeal to everyone. They own what makes them unique.
Build Systems, Not Logos
A brand should work consistently across every customer touchpoint.
Stand for Something
The strongest brands stand for something. They're unforgettable to the right audience.
Brands We’ve Worked With
What It's Like to Work Together
Every engagement begins with curiosity.
We ask thoughtful questions, challenge assumptions, and work alongside you to uncover what makes your business different. From there, we transform strategy into a cohesive brand system designed to stand apart, connect with the right audience, and support long-term growth. Our goal isn't simply to create something beautiful. It's to build a brand that works as hard as your business does.
Meet Matt
Matthew Holloway is the founder and Creative Director of Rebel Brands. With more than 20 years of experience leading brand initiatives for Fortune 500 companies, startups, and growing businesses, he combines strategic thinking with thoughtful design to help organizations build brands people trust.
Based in Franklin, Tennessee, Matthew enjoys spending time with his family, fly fishing, writing music, and finding inspiration in the outdoors. He believes the best brands, like the best relationships, are built on trust, authenticity, and a clear sense of purpose.
Ready for What's Next?
Whether you're launching something new, evolving an existing business, or preparing for your next stage of growth, we'd love to hear your story.