Franklin Fine Clothing

Brand Identity • Illustration • Packaging • Retail Experience

Franklin Fine Clothing was created for a bespoke menswear brand that celebrates timeless craftsmanship and classic tailoring. Inspired by the legend of St. George, the identity pairs heritage symbolism with refined tailoring details to create a distinctive visual system that feels both bold and sophisticated. From custom illustrations and premium packaging to garment tags and retail touchpoints, every element was designed to reinforce the quality, precision, and enduring character behind the brand.