King Tide Custom

Brand Strategy • Brand Identity • Illustration • Apparel Identity

King Tide Custom was created for a bespoke menswear brand inspired by the craftsmanship of custom tailoring and the timeless character of the coast. Drawing from maritime heritage, the identity centers around an illustrated Poseidon seal, blending nautical symbolism with subtle tailoring details to create a distinctive brand mark that feels both refined and memorable. A palette of weathered coastal blues, warm neutrals, and vintage-inspired typography completes a visual system designed to evoke confidence, craftsmanship, and enduring style.