Bison & Bear

Brand Strategy • Brand Identity • Illustration • Apparel Identity

Bison & Bear was created to capture the rugged spirit of the American West through a timeless apparel brand rooted in craftsmanship, heritage, and authenticity. Inspired by vintage outfitter labels and classic Americana, the identity combines hand-illustrated wildlife, custom typography, and a refined color palette to create a brand that feels both nostalgic and enduring. From logo development to visual applications, every element was designed to evoke quality, resilience, and the kind of confidence that never goes out of style.