Team ICE

Brand Strategy • Brand Identity • Packaging • Ecommerce

Team ICE was created to transform a simple bar accessory into a premium licensed product built for retail and ecommerce. Rebel Brands developed the brand strategy, visual identity, packaging system, and Shopify experience to position Team ICE as a giftable, impulse-driven product that resonates with passionate sports fans. From shelf-ready packaging to a scalable ecommerce platform and digital marketing assets, every touchpoint was designed to build brand recognition, drive online sales, and support continued expansion across collegiate and professional sports.